Addressing these gaps initially piqued my interest but after teaching a mix of communications/marketing/fundraising to international development students for three years, plus PR program courses, I’ve found other benefits. Wealth is however not one of them.
So why teach? Here are my reasons that outlive the pay cheque.
- Forces you to re-think the rationale behind the tasks you intuitively do each day. It also motives you to keep current and gives you firsthand knowledge of “gen next” thinking.
- Opens access to insights in direct/related fields. While reviewing a paper on skilled migration, I recently learned about the large variance between remittance and foreign aid to developing countries.
- Connects you to academia and potentially the opportunity to inform the process. Your proximity and heightened understanding makes you a good candidate for surveys, review audits and panels to develop new curriculum.
- Gives you an excuse to expand your own network of experts. Sometimes you invite new contacts as guest speakers who can offer real life examples beyond your own. Down the line, these contacts may prove invaluable to your core work.
- Can lead to presentation opportunities and even new business. Last year I moderated a social media panel for a student-run event. The Dean attended and invited us to present to faculty and administrative staff.
- Provides an accessible database of talent to fill internships, one-off projects or short-term contracts. What’s a better time saver than having a direct line to emerging talent that you’ve vetted?
- Prompts interesting collaborative opportunities. To address the shortage of relevant case studies for the international development niche, I collaborated with an NGO to develop a case study on its challenges.
- Nets invitations to innovative initiatives in their infancy. One former student started Canada’s first North Korean Film Festival for Human Rights (now JAYU) and gave comps to his professors. The event has rapidly grown and even secured a space with TIFF.
- Delivers the intrinsic value of opening someone’s eyes to a profession you’re passionate about. And many students thank you in their own way. A few even send notes like one student who said: “I have found myself looking back on your slides for insights. ….bringing up our assignments to design strategies and tactics for NGOs has been a real point winner in interviews.”
- Offers the ongoing opportunity to “pay it forward.” The commitment doesn’t end with the final marks. I’ve provided a handful of references to commendable people, as well as editing and job hunting support. Hopefully they’ll do the same for others someday.
What have you taken away from teaching? What reasons have I missed?
Note: This post originally appeared in IABC/Toronto’s CommVERSATIONS blog in June 2013, but the messages are still relevant.